One of America’s largest brokerages has crossed a major threshold — letting everyday investors buy bitcoin and ethereum right alongside their stocks and bonds.
For years, retail investors who wanted to own cryptocurrency through a trusted, established brokerage had to look elsewhere. That changed on May 13, 2026, when Charles Schwab began rolling out direct spot crypto trading to its U.S. retail client base — a move that analysts say could reshape mainstream adoption of digital assets.
The brokerage giant, which manages around $12 trillion in client assets, began rolling out its spot cryptocurrency trading service for retail customers in the U.S., with an initial group of clients now able to trade bitcoin and ether on the Schwab Crypto platform. The launch had been anticipated for months. As far back as April 2026, Schwab opened a waitlist for its new Schwab Crypto account, which would let clients buy and sell the two largest cryptocurrencies alongside their traditional investments.
A Long Time Coming
CEO Rick Wurster confirmed the first-half 2026 timeline following Schwab’s third-quarter 2025 earnings report, which beat Wall Street estimates. Wurster said Schwab’s crypto trading product would complement its broader wealth solutions strategy, emphasizing that the firm is “already winning” with Gen Z investors — with roughly one-third of new retail accounts now coming from customers under 28 years old.
The groundwork, however, was laid well before the official announcement. Schwab had quietly built up its digital asset presence through indirect vehicles: clients could already invest in spot cryptocurrency exchange-traded products (ETPs), crypto futures, options on spot crypto ETPs, and crypto-related ETFs and mutual funds that invest in the broader digital asset ecosystem. The new platform marks the shift from those indirect routes to direct ownership.
Charles Schwab Opens Spot Crypto Trading to Millions of Retail Customers
How Schwab Crypto Works
Schwab Crypto provides direct access to bitcoin and ethereum trading, combined with educational content and experienced professional support, at a pricing level the company describes as among the lowest in the industry — 75 basis points, or 0.75%, on the dollar value of each trade.
That fee structure is competitive, though not rock-bottom. For comparison, Fidelity Crypto charges 1% on buy and sell transactions, Robinhood charges between 0.03% and 0.95%, and fees at Coinbase vary based on tier but can reach as high as 4% for retail customers.
On the infrastructure side, Schwab clients maintain a separate crypto account through Schwab Crypto, offered by Charles Schwab Premier Bank (CSPB), linked directly to their brokerage accounts. CSPB serves as the custodian of clients’ digital assets, while Paxos — a leading OCC-regulated blockchain infrastructure provider — delivers sub-custody and trade execution services.
Importantly, the crypto holdings exist in a structurally different account from traditional brokerage assets. Cryptocurrencies held in Schwab Crypto accounts are not deposits, not FDIC insured, and not protected by SIPC — a distinction the company has been transparent about.
Geographic restrictions apply at launch. The service is available across the United States except in New York and Louisiana, likely due to state-level licensing requirements including New York’s BitLicense framework.
Why This Launch Matters
The scale of Schwab’s client base is what makes this rollout particularly significant. Schwab reportedly ranks as a key player in digital assets, with clients already controlling roughly 20% of all spot crypto exchange-traded products industry-wide. That means latent demand already exists — the new platform simply gives those clients a more direct path.
Jonathan Craig, Head of Retail Investing at Charles Schwab, said: “We know our clients want to conduct more of their financial lives at Schwab. With Schwab Crypto, clients who want direct access to the asset class can trade it alongside their other investments, while benefiting from the service, education, and research they expect from us.”
Investors will be able to monitor and execute crypto trades alongside stocks, bonds, and other holdings on a unified dashboard across Schwab.com, the mobile app, and the firm’s thinkorswim trading platform. That integrated experience — one login, one interface, one portfolio view — is a meaningful differentiator from crypto-native exchanges that require entirely separate accounts and onboarding.
A Broader Industry Shift
Schwab is not moving alone. The move further blurs the line between the traditional financial industry and the growing world of crypto assets. Schwab is the latest example of increasing crypto acceptance by major banks, asset managers, and brokers — many of which spent years on the sidelines before feeling more comfortable launching crypto offerings under the Trump administration’s friendly regulatory stance toward the industry. In recent weeks, Morgan Stanley launched a Spot Bitcoin ETF, and Goldman Sachs filed to launch a Bitcoin income ETF.
The regulatory backdrop is also evolving. U.S. Congress is reportedly nearing a final agreement on the CLARITY Act, which would establish a comprehensive federal framework for cryptocurrency markets — a development that could accelerate further institutional entry.
Bitcoin 1H Price Chart On 14/5/2026 (Source: CoinMarketCap)
What’s Next for Schwab Crypto
The current rollout is phased, meaning not all eligible clients can access the platform immediately. Over time, Schwab plans to add additional cryptocurrencies to the platform, as well as transfer capabilities for both deposits and withdrawals, allowing clients with existing digital asset investments to bring them to Schwab alongside their other investments.
For now, the debut of Schwab Crypto represents something larger than a product launch. It signals that direct crypto ownership has officially arrived in the mainstream brokerage world — and with nearly 40 million client accounts behind it, the ripple effects on the broader digital asset market could be substantial.
